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Sugar Daddy Searches Soaring in the UK

48% spike in people looking to meet rich men online.

Online dating sites like Seeking, SugarDaddyMeet and, which cater to attractive single women and successful men with financial security and confidence, have seen a significant increase in their UK membership. Since March 2022, there has been a 48% rise in new members seeking a ‘sugar daddy’, a term often used to describe a wealthy, older man who offers financial support or gifts to a younger person in return for companionship or romantic involvement.

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